East London is cool. Sometimes it can feel impossibly cool, verging on inaccessibly hip. If you don’t have a perfect hipster beard or a great pixie haircut dyed pastel pink, can you really fit in? In between the Silicon Roundabout (with all the cool kids of tech) and the Shoreditch fashion scene – East London is where young vibrant Londoners seem to flock. Yet, amongst all of this, there is a man who’s lived in East London for 86 ½ years. His name is Joseph Markovitch, he takes 5 sugars in his tea and pulls off a checkered blazer beautifully. He likes Nicolas Cage. He’s left London only once in his life, to go to the seaside with his mother.
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