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For this edition of The Culture Edit we’re heading to Frieze, London’s most iconic contemporary art fair

LETTER FROM THE EDITON – FRIEZE!

It’s the most wonderful time of the year for all you arty Londoners out there. Frieze Art Fair is in town and with it comes the busiest art weekend in the capital. As the international art set descends into London (from Russian collectors to Argentinian curators), our city transforms into a movable feast move over Paris of art to see, films to watch, lectures to attend and galleries to visit.

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Our motto for this weekend is the diametric opposite of our usual weekend mood. This is a Friday to Sunday where you want to be prepared and get strategic about what you want to see so there’s no chance of missing out. Keep your eye on the proverbial prize (we don’t mean the Turner, though that’s at the Tate Britain until January). This is no time for brunch. In fact, the only thing this weekend and a brunch have in common is a style rule for the wise. In two words, flat shoes.

To start your weekend plans with ease and street (art) smarts, Culture Stories brings you an Art Hack: How to master Frieze London 2016, with tips on how to navigate the biggest and arguably most iconic art fair in London.x Frieze

If you can’t drag a friend along with you, just imagine you’re in the company of the delightful Rebecca Tay and her artful approach to stylish dressing. To help put the theory into practice we’ve also put together a guide of our favourite looks to wear to an art fair. Sure, we’re all there for the art, but that doesn’t mean you have to blend into the walls. You’ve got climate control temperature changes, London weather and a crowds of aesthetic experts to contend with after all. But don’t wince, we’ve got you covered in the style department. If you don’t want our advice, you might instead take the selection of our imaginary guest curator: the blank canvas from Yasmina Reza’s fictional work (and inspired by the return of her smash-hit play, Art, to the London stage this autumn) for a spin.

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Once you’re dressed, out the door and at the fair you never know who you might meet. If you’re very lucky you might run into Maria Ana Pimenta (Galeria Fortes Vilaca)and Rana Nasser-Eddin (Sfeir-Semler Gallery). These two bright young contemporary art experts and dealers on the rise spoke to Culture Stories about Sao Paulo, Beirut, and emerging art markets in the global scene. If you don’t get to meet them at Frieze, at least read the article.

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Away from Frieze, and as far as Somerset House (and Cape Town), this weekend you’ll find our favourite new art fair on the scene, 1:54 Contemporary African Art Fair. In our editorial team’s opinion (although Frieze is all well and good) this might actually be the hottest art ticket in town this weekend. Read on about what absolutely not to miss.

Finally, if by Sunday night you find yourself firmly bitten by the art bug, then it’s time to read our insider’s guide on how to start collecting art for tips on how to start your own collection step by step. 

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